Who Said We Can’t Have it All
(Christlyn Palmer, Creator and Founder of Lil’ Tushies Diaper Creations, Lets Us Know How She Handles It All)
City Girl spoke with founder and creator of Lil’ Tushies Diaper Creations, Christlyn Palmer who is running a successful business while maintaining her wifely and motherly duties at home. She is a woman many would say has it all: thriving career and supportive family. We chatted with her to see how can one woman wear so many hats and make it look so good.
Can you explain what Lil’ Tushies Diaper Creations does and offers?
‘Lil’ Tushies Diaper Creations is a growing company that designs decorative centerpieces and personalized gifts for babyshowers . Each diaper cake is personally handmade to order according to the desires of the mother-to-be or gift giver. All diaper cakes are constructed with disposable Pamper brand diapers and other useful items such as blankets, shoes, bibs, bottles etc. We have recently ventured into creating other items not just for babies but adults as well. We are now designing personalized gift baskets as well as bowties for all ages.
How long have Lil’ Tushies been in business?
After researching the preliminaries of how to start a business, ‘Lil’ Tushies Diaper Creation was establised in April of 2011.
What was the driving force for you to start this type of business?
My very first diaper cake was made when I was hosting a babyshower for a dear friend of mine. Several guests were like, “Hey who made the diaper cake?” I was shocked because at the end of the night I had approximately ten people asking me for my number to make diaper cakes for upcoming babyshowers.
A lot of people didn’t know but at the time I was in a slight state of depression because I had had two miscarriages within six months of one another. I found that making gifts to celebrate the life of others’ little ones helped me cope with the loss of my own. This was my coping mechanism. It’s crazy because it took a tragedy to help me develop my passion.
How long were you making diaper cakes before you decided to launch it as your official business?
I had only been making diaper cakes for maybe three months before I decided to go ahead and make it an official business. After receiving several requests from people that saw my work, I felt that it was time. I never thought of myself as the creative type but once I started, I was inspired to move forward and see how far I could take it. I stepped out of my norm and found a passion I never knew existed.
Have you experienced any challenges with maintaining a successful business especially with all the local name brand competition?
I have been very fortunate in this business. I have learned people love to be unique and different. I am my own personal competition. I make it my business to find new projects and create new items to introduce to my customers on the regular. I have found that providing quality is what separates me from a lot of local companies that provide the same service. I personally handcraft each product and if I am not pleased with it, I will start over. I put myself in my customers’ shoes and ask myself if I would be pleased and if I would buy from this company again. I have always taken pride in my work and my name means everything to me (even over money).
We know that you are a wife and mother, is it difficult running a business and making sure your family does not get neglected?
Is it difficult? Of course, however, you make time for what you love. Being a wife and a mother is automatically a full time job within itself. What a lot of people don’t realize is that I work full time job as well. I have been a police officer for over eight years but now I’m currently a detective assigned to the Family Services Unit. I have to say it is very difficult at times but I am blessed to have a very supportive family that is always willing to help me out anyway possible, whether it is for babysitting purposes or just needing a little quality time my support system is there.
How do you balance running a successful business and maintaining your household?
It is definitely not easy but in time you learn time management and organization. Being organized has always been my weakness; however, I have learned that this is the best way to maintain everything. I have also learned that I am not superwoman and I can’t do everything. I make sure that I take time out for myself. If I don’t, I am no good to anyone. I do my best to never let my business interfere with the time I spend with my family and if something just has to be done then a few of them will usually help out.
What are you long term goals for your business, such as expansion?
My long term goal is to actually establish my own event venue. I don’t want to restrict my business to just baby showers but to all celebrations of life whether its birthdays, retirements, weddings, etc. I would still maintain my diaper cake business as well by providing my services through package deals to help take the load off those who are looking for that one stop shop.
If someone wants to order a cake from you, how can they get in touch with you?
I have a website www.liltushies.com (please forgive me in advance it has not been updated), Facebook fan page (Lil Tushies Diaper Creations) as well as Instagram. Potential customers are welcome to contact me at 713-530-2847 or firstname.lastname@example.org.
What advice can you give someone who is trying to start a business or any dream they may have but maybe doubting themselves and their capabilities?
You should always be knowledgeable when it comes to your craft and never be afraid to step out of your comfort zone. Never doubt what you can do. The biblical verse, (James 2:17) “Faith without work is dead,” are words that I live by. A foundation can never be established if no work has been put in to build it. It’s not going to be easy but you will be proud of the result in the end. It is important to always provide quality and not just quantity. Quality always leaves the lasting impression. CGM